No One Is A Rational Decisionmaker
Don't expect your stressed-out clients to act calmly; serve them as they actually are.
How A Car Accident Helped Me Understand The Mindset Of Potential Clients
Turning to a lawyer is at some level an emotional decision.
From ‘Associate’ To ‘Doppelganger’: The Evolution Of The Legal AI Persona
Confronting Biglaw’s ‘snake eating its own tail’ problem.
All Litigation Is Emotional
Even disputes supposedly only about money involve emotion -- and knowing this will help you serve your client.